Whether you operate a small boutique law firm or a large practice with numerous locations across the country, a good website is essential to increase your conversions and take the business to the next level. If you are still not using a website to assert your online presence, you are losing important clients to your competition in the area. Not only that, you are even losing a lot of money in the process. In fact, the website is similar to the online face of your law firm. Hence, you should seriously think about investing in a website with a modern design to take your practice to the next level. Here are important features that should be included in a great law firm web design from a miami website development.
A modern website will ultimately make your practice stand out from your competition in the area. There are many features that you need to incorporate into the website to help it gain strength and volume over time. These are some of the most important features that you need to incorporate into your law firm web design if you want to take your practice to the next level.
A responsive web design is primary in today’s competitive market. More and more people have started using their smartphones and tablets to search for lawyers in their towns. In fact, even Google has stated that mobile search already overtook desktop search in 2015. More than 55% of all searches are mobile in this day and age. Can you see the potential your business has just by incorporating a responsive website design? A responsive web design ensures that your customer will have an excellent user experience irrespective of the device in which he or she visits your website. A site that doesn’t have a responsive design will not function properly on mobile devices. Your clients will find it difficult to navigate your site on a mobile device. That way you may lose a lot of clients to your competitors who use mobile-friendly web designs. That’s why you should invest in a responsive web design without further delay.
On the other hand, Google recently released their mobile-friendly algorithm update named “Mobile addon” – the main goal of this update is to rank sites with a responsive design higher in their SERPs. That’s to say that you will get an SEO benefit, too just by incorporating a responsive web design to your website. A mobile-friendly web design will help your site rank higher in the search engines. Another benefit of such a design is a user can search for an attorney on the go. There are thousands of users who would search for attorneys while they travel. You may miss out on this sizable market if your site is not mobile optimized. That’s why you need a responsive web design right now.
A client expects two important things from a lawyer website. First, they want to find an attorney in your town in a specific practice area of law. The second aspect is they look for information relating a specific area of law. If your site doesn’t address both these aspects, you will lose a lot of potential clients in the process. Your site should incorporate a blog that gives information on different practice areas of law. Your potential client should be able to easily navigate your site in order to find the right information they are searching for. If you don’t have a good site navigation, the client will not stay on your website for long. In fact, they may bounce back to the search engine in search of another website that has such information. This increases the bounce rate of your site which will not augur well for the future of your site. Google has already announced that bounce rate is an important metrics in their search algorithm. A site with a higher bounce rate will not rank higher in the SERPs. That’s why you need to provide your client with the highest quality content relating to different areas of law. Good content and easy site navigation are two important aspects of a great law firm web design from a Miami Internet Marketing.
A good law firm web design should give their clients several methods of quickly getting in touch with the firm. Some firms make the mistake of placing their contact form in a place which is not that visible to the customer. That way they lose a lot of potential customers in the process. Even though the immediacy of needing to contact the law firm may differ according to the practice area, the contact form should be highly visible to your customers at all times. For example, a personal injury law client may use the form more often than a real estate law client. Including your contact form and a 24-hour phone number in the header of the website is a good way to accomplish this task. That way the potential clients can easily contact you when they require your service.
Social media usage for law firms is on the rise. Your site design should adapt to this new trend and incorporate your social media profiles on the site. That way your clients can promote your law firm on their social media profiles too. Client testimonials are also important when designing a great law firm website. In fact, referrals and word-of-mouth are important methods of attracting new clients to your practice. Why not capitalize on this centuries-old technique by incorporating client testimonials on your site. Your web designer will incorporate such testimonials in appropriate places on your site. A client review will add personality, trust, and credibility to your firm. On the other hand, client testimonials also can help improve your search engine rankings over time. That’s why you need to incorporate client reviews and testimonials on your website.
Designing a great law firm website is not an easy task. You need the services of a reputed and experienced web design company for this purpose. Any ordinary web designer won’t be able to give you the best website that can help take your practice to the next level. That’s why you need to be cautious when selecting the right web designer for the market to develop a great law firm website. There are many things that you need to look for when choosing the right designer for the project.
A web designer with a solid track record is important for this purpose. They should have extensive experience in dealing with law firm websites in the past. They should use the latest technology in the industry. Ask the potential agency for some performance data, case studies, and client testimonials that demonstrate their capabilities in the industry. Like with any other product or service, you get what you pay for when it comes to a law firm web design. In fact, cookie-cutter designs are cheap while custom designs are pricey. Make sure you focus on the long-term value of the website. In fact, a poorly designed site will perform poorly in the long run. Don’t try to save money by finding the cheapest designer in town. It can backfire on your practice over time. You may lose a lot of clients when your site doesn’t perform to your expectations. You need not pay a premium price either. There are many reliable law firm web designers out there who does a quality job at affordable prices. The most important thing is to do your homework and be patient until you come across a reputed law firm web design service on the market.